This past Super Bowl was one to remember, not just for the great game that was played by the two teams, but for the fans and how many people got screwed out of tickets. Many people bought tickets from smaller ticket brokers like SeatGeek and Prominent Tickets. These ticket brokers couldn't provide for the fans. These brokers practice something called short selling where brokers sell tickets that they don't have at a price and then when it gets closer to game time they buy cheaper tickets and thats where they make their profit. It wasn't the case this year where normally ticket prices drop as it gets closer to the game time but this year ticket prices were increasing as it got closer to the game.
So this puts these brokers in a situation they normally aren't in. They were selling tickets they didn't have and then when they went to buy these tickets at a cheaper price, they weren't there. So this left people who thought they bought tickets with none. These fans paid for air fair, hotel rooms, etc. and then when it came game time they were left with no tickets and no entry to the game. This also left all the brokers in a worse position then they were, not only they lost money from tickets, they also paid back all the people they screwed out of tickets twice of what they paid. This Super Bowl you could say was very memorable, and for some that memory was not good at all.
http://espn.go.com/nfl/playoffs/2014/story/_/id/12255886/hundreds-super-bowl-tickets-fall-through
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